About

ARAY

ARAY is a design and build studio where differentiated design meets enduring quality. At its core lies a belief in creating spaces that feel personal and warm — spaces that fulfill aspiration through thoughtful craftsmanship and human connection.

We are devoted to a particular way of designing and building — one grounded in precision, honesty, and care. Every detail, from the composition of materials to the way light moves through ash cabinetry and semi-transparent partitions, is considered to create depth, warmth, and quiet rhythm. Through this balance of design and service, ARAY seeks to craft environments that both inspire and endure.

ARRAY (verb)

to arrange with intention; composing form, material, and light in a particular way that brings order, calm, and clarity to space

RAY (noun)

a quiet illumination that reveals texture, depth, and the human presence within architecture

How We Became ARAY

1999 Foundations

2012 Building Momentum

2017 A Legacy in the Making

2018 A New Perspective

2018–2020 Learning Beyond Borders

2021 Returning Home

2022 The Evolution of ARAY

Today Carrying the Legacy Forward

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1999

Foundations

  • I.E. Design Co., Ltd. was founded by Phennapa Puangchan with a simple belief: that thoughtful design, honest service, and attention to detail create lasting value. What began as a small interior design practice would grow into a trusted company built on enduring relationships, craftsmanship, and a deep commitment to every project.

2012

Building Momentum

  • As the practice expanded, so did its capabilities. New opportunities, larger projects, and an increasing client base allowed the company to strengthen its operations while remaining grounded in the values that defined its early years.

2017

A Legacy in the Making

  • Nearly two decades of experience had established a strong foundation of knowledge, trust, and craftsmanship. By this point, the company had delivered a diverse portfolio of residential and commercial projects, shaping a legacy that would inspire its next chapter.

2018

A New Perspective

  • After graduating from the International Program in Design and Architecture (INDA), Chulalongkorn University, the second generation joined the practice. Bringing an architectural lens to the company introduced new ways of thinking about space, context, and the relationship between design and the built environment.

2018–2020

Learning Beyond Borders

  • Experience at Bjarke Ingels Group (BIG) in Copenhagen provided exposure to international projects, multidisciplinary collaboration, and innovative approaches to design. These formative years broadened the studio's perspective while reinforcing the importance of integrating creativity with execution.

2021

Returning Home

  • Returning to Bangkok marked a moment of reflection and renewal. Building upon the foundations established by the previous generation, a new vision began to emerge—one that sought to unite architecture, interiors, construction, and craftsmanship into a single cohesive practice.

2022

The Evolution of ARAY

  • ARAY was established as the natural evolution of I.E. Design. Rather than a departure from the past, it represented a continuation of everything the company had built over more than two decades. Guided by the legacy of its founder and driven by a new generation's perspective, ARAY expanded the practice into a fully integrated design-and-build studio, bringing together design, fabrication, and construction under one roof.

Today

Carrying the Legacy Forward

  • Today, ARAY continues to build upon the values that shaped its beginnings while embracing new possibilities for the future. With over twenty-five years of collective experience, the studio remains committed to creating thoughtful, enduring spaces where design excellence is realized through craftsmanship, collaboration, and care.

How We Became ARAY

1999

Foundations

2012

Building Momentum

2017

A Legacy in the Making

2018

A New Perspective

2018–2020

Learning Beyond Borders

2021

Returning Home

2022

The Evolution of ARAY

Today

Carrying the Legacy Forward

  • I.E. Design Co., Ltd. was founded by Phennapa Puangchan with a simple belief: that thoughtful design, honest service, and attention to detail create lasting value. What began as a small interior design practice would grow into a trusted company built on enduring relationships, craftsmanship, and a deep commitment to every project.
No media available.
  • As the practice expanded, so did its capabilities. New opportunities, larger projects, and an increasing client base allowed the company to strengthen its operations while remaining grounded in the values that defined its early years.
No media available.
  • Nearly two decades of experience had established a strong foundation of knowledge, trust, and craftsmanship. By this point, the company had delivered a diverse portfolio of residential and commercial projects, shaping a legacy that would inspire its next chapter.
No media available.
  • After graduating from the International Program in Design and Architecture (INDA), Chulalongkorn University, the second generation joined the practice. Bringing an architectural lens to the company introduced new ways of thinking about space, context, and the relationship between design and the built environment.
No media available.
  • Experience at Bjarke Ingels Group (BIG) in Copenhagen provided exposure to international projects, multidisciplinary collaboration, and innovative approaches to design. These formative years broadened the studio's perspective while reinforcing the importance of integrating creativity with execution.
No media available.
  • Returning to Bangkok marked a moment of reflection and renewal. Building upon the foundations established by the previous generation, a new vision began to emerge—one that sought to unite architecture, interiors, construction, and craftsmanship into a single cohesive practice.
No media available.
  • ARAY was established as the natural evolution of I.E. Design. Rather than a departure from the past, it represented a continuation of everything the company had built over more than two decades. Guided by the legacy of its founder and driven by a new generation's perspective, ARAY expanded the practice into a fully integrated design-and-build studio, bringing together design, fabrication, and construction under one roof.
No media available.
  • Today, ARAY continues to build upon the values that shaped its beginnings while embracing new possibilities for the future. With over twenty-five years of collective experience, the studio remains committed to creating thoughtful, enduring spaces where design excellence is realized through craftsmanship, collaboration, and care.
No media available.
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Our Team

Naphit Puangchan

Founder/Design Principal

Phennapa Puangchan

Managing Principal

Niwat Puangchan

Finance/Operations Director

Our People

Padungdej Sripaisarn

Senior Interior Designer

Pongpipat Phajharoen

Senior Interior Designer

Kritsakorn Khwanmaung

Interior Designer

Warada Buntoem

Architect

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